As part of an effort to promote men’s health awareness and bring in money to support a local cancer organization, the Mankato Brewery and Lupulin Brewing Company in Big Lake have collaborated on the production and release of Hero Hazy IPA – which Steve King said will be introduced at the Fifth Annual growMANkato event at Mankato Brewery Thursday.

“We will be doing the Greater Mankato shave-down to begin Movember – so that’s also in concert with the men’s health effort that goes on in November nationally,” he explained.

Participants start the month off with a clean shave, don’t shave for the entire month of November, and then resume shaving on December 1st. King said barbers will be providing straight razor shaves at the event with a $20 or more donation towards #growMANkato.

As for the beer, King said, “Hero Hazy IPA will be available in 16-ounce, four-pack cans and will be available in draft. Hopefully, everybody will see the text-to-donate campaign that is on the top edge of the can and they text in and we raise some money for men’s health awareness.”

The Jonathan Zierdt Cancer Fund is named for the CEO of Greater Mankato Growth, who has been battling cancer for five years and using his illness to bring awareness to men’s health issues and his foundation.

Hero Hazy IPA is a hazy, juicy and fruity India Pale Ale and King said the brewery, “Will donate, it works out to be about 20-cents per can of the collaboration beer that we did with Lupulin; that should work out to be about $3,000.” The overall goal, including the text-to-donate campaign, is to raise $10,000. It will be found on the shelves of area stores early next week.

The Thursday event at the Mankato Brewery begins at 6:00 p.m.